Book
Marketing today's academic library : a bold new approach to communicating with students
Record details
- ISBN: 9780838909843 (alk. paper)
- ISBN: 0838909841 (alk. paper)
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Physical Description:
print
xv, 171 p. : ill ; 23 cm. - Publisher: Chicago : American Library Association, 2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
Search for related items by subject
| Subject: | Academic libraries -- Marketing Academic libraries -- Public relations Libraries and students Advertising -- Libraries Libraries Public Relations Marketing |
Available copies
- 1 of 1 copy available at College of the Rockies.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Cranbrook Campus | Z 716.3 .M344 2009 (Text) | 31111000010320 | CRANBROOK | Volume hold | Available | - |
