Cradle to cradle : remaking the way we make things

McDonough, William. (Author). Braungart, Michael, 1958- (Added Author).

Summary: A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description.

Record details

ISBN: 9780865475878 (pbk.)
Physical Description: 193 pages ; 21 cm
print
Edition: First edition.
Publisher: New York : North Point Press, 2002.
Copyright: ©2002

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Introduction: This book is not a tree -- Question of design -- Why being "less bad" is no good -- Eco-effectiveness -- Waste equals food -- Respect diversity -- Putting eco-effectiveness into practice.