The social media bible : tactics, tools, & strategies for business success
Record details
- ISBN: 9781118269749
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Physical Description:
print
xviii, 622 p. : ill. ; 25 cm. - Edition: 3rd ed.
- Publisher: Hoboken, N.J. : John Wiley & Sons, c2012.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement. |
Search for related items by subject
Subject: | Internet marketing Social media -- Economic aspects Online social networks -- Economic aspects Electronic commerce |
Available copies
- 1 of 1 copy available at College of the Rockies.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
---|---|---|---|---|---|---|---|---|
Cranbrook Campus | HF 5415 .S24 2012 (Text) | 31111000103109 | CRANBROOK | Volume hold | Available | - |