The social media bible : tactics, tools, & strategies for business success

Safko, Lon. (Author).

Record details

ISBN: 9781118269749
Physical Description: print
xviii, 622 p. : ill. ; 25 cm.
Edition: 3rd ed.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.