How Data Mining is Changing Political Campaigns

Mesley, Wendy (host). Ormiston, Susan (journalist). Thomson, Sylvia (producer). Canadian Broadcasting Corporation (Added Author). Host: Mesley, Wendy ; Journalist: Ormiston, Susan. (Cast).

Summary: Canvassing door to door, a time-honoured ritual of any political campaign, is more than it appears. It's a candidate's chance to press the flesh, of course, but increasingly, it is the entry point for data mining, which is how parties collect as much data as they can about you and your voting intentions. Analytics is fast becoming an essential tool in Canadian elections. It means the use of big data to micro-target voters in order to get out the vote, recruit volunteers and dig for donations.

Record details

Physical Description: 1 streaming video (11 min 29 sec)
remote
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2015

Content descriptions

Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Creation/Production Credits Note:	Producer: Thomson, Sylvia.
Participant or Performer Note:	Host: Mesley, Wendy ; Journalist: Ormiston, Susan.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/how-data-mining-is-changing-political-campaigns-7918/
Language Note:	In English.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation