The imitation industry has a long history of peddled knock-off designer handbags, watches and shoes but during the last 25 years, it has mushroomed into a global phenomenon. The range of counterfeit goods now being produced includes pharmaceuticals, food, toys, electronic goods, car parts and microchips. Traffic in such goods is now estimated at a staggering $700 billion — representing nearly 10% of all global trade. This illicit and highly profitable criminal enterprise continues to grow unabated and has been linked to organized crime syndicates around the world. Shot on location in Canada, the USA, Asia and Europe, Counterfeit culture challenges consumers to take a deeper look at what would appear to be harmless knock-offs at bargain prices. This thought-provoking film provides an insight into what is now a worldwide menace that has been called the crime of the 21st century.