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Diversity in Ads Cover Image E-video E-video

Diversity in Ads

Summary: There are concerns that minority groups are depicted very differently in commercials than white Canadians, perhaps even playing into outdated stereotypes. Amanda Lang looks at a new study that suggests race representation is problematic in ad campaigns. The University of Toronto's Shyon Baumann, lead author of that study, discusses advertising in Canada and its patterns of racism and bias.

Record details

  • Physical Description: 1 streaming video (05 min 56 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2013

Content descriptions

Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Participant or Performer Note: Journalist: Lang, Amanda, 1970-.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/diversity-in-ads-3386/
Language Note:
In English.
Closed-captioned.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Equity
Marketing
Television -- Study and teaching
Mass media -- Study and teaching
Television advertising -- Canada
Cultural pluralism in mass media
Racism in mass media
Stereotypes (Social psychology) in advertising -- Canada
Minorities in advertising -- Canada

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