Marketing the Monarchy

MacDonald, Ann-Marie 1958- (narrator). Cuttler, Marcy (director). Knight, Maria (producer). Dando, Susan (production coordinator). Canadian Broadcasting Corporation (Added Author). Narrator: MacDonald, Ann-Marie, 1958-. (Cast).

Summary: Prince William and Kate Middleton’s wedding sparked a worldwide marketing frenzy. Their nuptials flooded the economy with what could be over a billion dollars of merchandise — a sales bonanza not seen since the wedding of Charles and Diana. As monarchy fans all over the globe open their wallets, savvy marketers everywhere are vying for a piece of the action. The pay-off can be especially lucrative for those lucky companies that obtain the Royal Warrant, the official seal of approval from the Queen herself. Go behind the scenes in the massive enterprise of marketing the royals.

Record details

Physical Description: 1 streaming video (45 min 25 sec)
remote
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 2011

Content descriptions

Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Creation/Production Credits Note:	Director: Cuttler, Marcy ; Producer: Knight, Maria ; Production Coordinator: Dando, Susan.
Participant or Performer Note:	Narrator: MacDonald, Ann-Marie, 1958-.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/marketing-the-monarchy-1177/
Language Note:	In English. Closed-captioned.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation