Firing Your Customer

Buckner, Dianne (host). Gould, Havard (journalist). Vaughan, Kenton (producer). Canadian Broadcasting Corporation (Added Author). Host: Buckner, Dianne ; Journalist: Gould, Havard. (Cast).

Summary: Sometimes companies have customers who cost more to support than the profit they generate. It may be because they make only small purchases, buy only on sale, miss appointments, take up a lot of time on nuisance calls or open accounts but don’t buy anything. New technology makes it possible to develop customer profiles that highlight such cases. This program looks at the delicate art of "firing" customers – in a manner that will not offend or create negative word-of-mouth publicity.

Record details

Physical Description: 1 streaming video (08 min 02 sec)
remote
videorecording
electronic
Publisher: Toronto : Canadian Broadcasting Corporation, 1998

Content descriptions

Restrictions on Access Note:	Access restricted to Curio.ca subscribers
Creation/Production Credits Note:	Producer: Vaughan, Kenton.
Participant or Performer Note:	Host: Buckner, Dianne ; Journalist: Gould, Havard.
System Details Note:	Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/firing-your-customer-1244/
Language Note:	In English.
Source of Description Note:	Source of description from Canadian Broadcasting Corporation