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Buying Into Sexy :  The Sexing Up of Tweens Cover Image E-video E-video

Buying Into Sexy : The Sexing Up of Tweens

Summary: The $1.7 billion business of selling bodies has a grip on youth culture, infecting those between the ages of 8 and 14. This investigation uncovers the sexualization of young girls as they are bombarded with ads, media programs and messages urging them to mimic their favourite pop idols and scantily-clad models. This fast-paced feature follows three tweeners, revealing how they're being manipulated and why they need to look sexy. Parents, marketers and tween retailers weigh in on the debate.

Record details

  • Physical Description: 1 streaming video (25 min 34 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2005

Content descriptions

Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Participant or Performer Note: Host: Johnson, Erica ; Journalist: Mesley, Wendy ; Journalist: Joseph, Clifton.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/buying-into-sexy-the-sexing-up-of-tweens-988/
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Children and sex -- Canada
Preteens -- Attitudes -- Canada
Preteens -- Sexual behavior -- Canada
Sex role in mass media
Sex in advertising
Advertising and children
Advertising and youth
Social sciences
Women's studies
Civics -- Study and teaching
Business education
Business ethics
Marketing
Mass media -- Study and teaching
Interpersonal relations in children
Interpersonal relations in adolescence
Sex instruction

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