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One Red Paperclip Cover Image E-video E-video

One Red Paperclip

Summary: Meet the one-red-paperclip guy, Kyle MacDonald, a 26-year-old ex-geography student with a crazy scheme. In the summer of 2005, Kyle announced to the world he was going to trade a red paperclip for a house — with just his blog as a bartering tool. In one short year, this stunt took him from unemployment to international media darling, along the way attracting a popular radio deejay, a rock star, a movie producer and eventually a Saskatchewan municipal developer willing to talk real estate. Is Kyle the ultimate slacker or an internet marketing genius? Follow his roller-coaster ride and decide for yourself.

Record details

  • Physical Description: 1 streaming video (12 min 07 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2006

Content descriptions

Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Creation/Production Credits Note: Producer: Arrowsmith, Douglas.
Participant or Performer Note: Host: Buckner, Dianne.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/one-red-paperclip-1210/
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: MacDonald, Kyle -- 1979-
Barter
Exchange
Electronic commerce -- Canada -- Case studies
Entrepreneurship -- Case studies
Internet -- Economic aspects
Entrepreneurship
Marketing
Mass media -- Study and teaching
Information technology
Digital media
Business education

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