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Polar Bear Fever Cover Image E-video E-video

Polar Bear Fever

Summary: The polar bear has become the new poster child for climate change, the perfect photogenic symbol for selling an environmental message. Polar Bear Fever takes us on a journey to meet the people who are obsessed with the bear. Few can resist the bear’s red-hot image — scientists and zookeepers, photographers and filmmakers, environmentalists and politicians, marketing mavens and advertising giants.

Record details

  • Physical Description: 1 streaming video (44 min 22 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2008

Content descriptions

Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Creation/Production Credits Note: Director: Carlos, Jackie ; Director: Eisen, Leora ; Producer: Williamson, Jim.
Participant or Performer Note: Narrator: MacDonald, Ann-Marie, 1958-.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/polar-bear-fever-1127/
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Polar bear
Polar bear -- Effect of global warming on
Polar bear -- Climatic factors
Animals in advertising
Green marketing
Global warming
Climatic changes
Business education
Marketing
Science
Environmental sciences

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