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The Selling Game Cover Image E-video E-video

The Selling Game

Summary: The Selling Game is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.

Record details

  • Physical Description: 1 streaming video (44 min 22 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2007

Content descriptions

Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Creation/Production Credits Note: Director: Teskey, Susan ; Producer: Claydon, Michael ; Producer: Williamson, Jim.
Participant or Performer Note: Narrator: MacDonald, Ann-Marie, 1958-.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/the-selling-game-1125/
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Television -- Study and teaching
Information technology
Digital media
Mass media -- Study and teaching
Marketing
Business education
User-generated content
Internet marketing
Interactive marketing
Target marketing
Advertising
Internet advertising

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