Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
Record details
- ISBN: 9781908999467 (pbk.)
- ISBN: 1908999462 (pbk.)
- Physical Description: viii, 218 p. : ill. ; 25 cm.
- Publisher: Woodeaton, Oxford : Goodfellow, c2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. [183]-214) and index. |
Search for related items by subject
Subject: | Tourism > Management. Tourism > Marketing. Place marketing. |
Available copies
- 1 of 1 copy available at College of the Rockies.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
---|---|---|---|---|---|---|---|---|
Cranbrook Campus | G 155 .A1 F76 2013 (Text) | 31111000126639 | CRANBROOK | Volume hold | Available | - |