The Cambridge Car Buying System

Summary: Each day, thousands of unnecessary dollars are transferred from the pockets of novice consumers into the pockets of highly trained, professional car salespeople. This informative program portrays car buying as a three-act play and coaches buyers on how to most effectively act out their role in the drama: researching, negotiating, and closing the purchase. The key to saving thousands of dollars on every car purchase lies in learning how to be a smart consumer by entering the process as an investigator armed with relevant information and a total understanding of the roles played by buyers and sellers. Viewers learn what information they should have before walking onto a car lot: where to get this information; how to take and keep control of the sale; tips for driving away with the best car, price, and terms available.