Marketing

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author). Goldhil Video (Firm) (Added Author).

Summary: This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph.D., of American University, and Barbara Rosenthal, Ph.D., of Miami-Dade Community College. Correlates to all applicable state and national standards.

Record details

Physical Description: 1 streaming video file (79 min.) : sd., col., digital file + instructional materials (online)
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2010], c2001.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on July 3, 2010. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Marketing Orientation and Mission (2:48) -- Determining Organizational Objectives (1:40) -- Marketing Objectives and Mission Statement (2:19) -- Tools in the Marketing Plan: Strategic Business Units (5:59) -- SWOT: Marketing Plan Tool (2:34) -- Tools: Trend Analysis (2:20) -- Marketing Plan Basics (4:38) -- Marketing Process: Review of Basics (1:36) -- Distribution Channels (3:03) -- Distribution Channel Conflict (1:46) -- Reducing Channel Conflict (2:25) -- Promotion (2:15) -- Promotional Mix (4:06)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	10 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.