Marketplace of ideas. Vol. 2

Clio Awards (Firm) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne; and Agulla & Baccetti, Buenos Aires, analyze TV spots such as MTV's "Jukka Brothers" and Diesel Jeans' "A Day in Pyongyang" and several print ads and posters from the Clio archives.

Record details

Physical Description: 1 streaming video file (31 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2000.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Effective Advertising (2:47) -- What Makes a Clio (2:39) -- Simple and Creative Ideas (4:06) -- Building a Brand (5:09) -- Looking for New Advertising Ideas (5:41) -- Print Advertising (4:03) -- Fun and Creative Advertising (4:30)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.