Push Marketing techniques

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author). Magnet Media (Firm) (Added Author).

Summary: Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered.

Record details

Physical Description: 1 streaming video file (22 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2000.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Search Engine Optimization (3:04) -- Banner Ads and Interstitials (4:30) -- Promotions (3:22) -- Online Sponsorships (2:05) -- Pros and Cons of Rich Media (4:57) -- Offline Marketing (2:37)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	13 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.