Pull Marketing techniques

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author). Magnet Media (Firm) (Added Author).

Summary: Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular Web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcasts-powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen's right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed.

Record details

Physical Description: 1 streaming video file (18 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2000.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	E-Mail Marketing (4:47) -- Portals and Newsletters (4:57) -- Ad Networks (4:10) -- Webcasts (2:16)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	13 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.