The Industry leaders and online strategy

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author). Magnet Media (Firm) (Added Author).

Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities.

Record details

Physical Description: 1 streaming video file (13 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2000.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Ad Networks and Links (1:16) -- Branding (1:56) -- Targeting (0:47) -- Focus Groups (1:15) -- Linking With Other Web Sites (0:10) -- On-line Marketing and Brands (0:16)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	13 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.