Why we buy

BBC Worldwide Ltd. (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.

Record details

Physical Description: 1 streaming video file (51 min.) : sd., col., digital.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2001.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Why Do People Shop? (1:00) -- A Buying Experiment (3:27) -- Subconscious Shopping (4:35) -- Lists and Overbuying (3:26) -- Branding (4:39) -- Brands and Lifestyles (5:51) -- The Teen Market (3:48) -- Luxury Brands and Status (5:05) -- How Women Shop (2:39) -- How Men Shop (4:13) -- Shopping Obsession (3:31) -- Compulsive Shopping (5:36) -- Consumerism and Community (2:39)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.