Trade dollar speaks English

Electric Sky (Firm) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Filmed in China, India, South Africa, and the U.S., this program demonstrates how the evolution of international trade has made English an indispensable business partner all around the world. Case studies spotlighting Coca-Cola, Bloomberg Television, Virgin Atlantic, Mahindra BT, and the British School of Language emphasize the importance of seamless communication across time zones, geographical boundaries, and cultural divides. Featured personalities include David Crystal, author of The Cambridge Encyclopedia of the English Language, and the Harvard Business School's Rosabeth Moss Kanter.

Record details

Physical Description: 1 streaming video file (49 min.) : sd., col., digital.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c2001.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	English: A Global Language (4:20) -- English in India and South Africa (7:00) -- English: Language of the Economy (4:39) -- Power of American Brands (4:24) -- English and the Business World (2:51) -- English and Air Traffic Control (2:30) -- Virgin Atlantic in Shanghai (4:09) -- English in Hong Kong and China (6:20) -- English in India (6:00) -- English and South African Soccer (4:29)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.