Trends in apparel marketing

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author). Meridian Education Corporation. (Added Author).

Summary: Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry.

Record details

Physical Description: 1 streaming video file (17 min.) : sd., col., digital file + instructional materials (online)
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2005], c1998.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on May 12, 2005. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Fashion's New Consumerism (3:35) -- Globalizing Garment Manufacturing (3:15) -- Mixed Merchandise vs. Specialty Shops (2:54) -- Super Stores and Outlet Shops (2:59) -- Alternative Shopping Opportunities (3:14)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.