I-magine ipod accessories jumping from startup to market leader

4 Learning (Firm) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle opens Andrew and Ali's eyes to the untapped potential of i-magine and motivates them to leap into VoIP and position themselves as a market leader. After a slow start, Andrew and Ali successfully take action, but the shift from cruising to climbing is not an easy one.

Record details

Physical Description: 1 streaming video file (25 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2007], c2006.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on July 16, 2007. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Small Business Expansion: Attracting Investors (3:28) -- Small Business Expansion (4:20) -- Small Business Expansion: Overcoming Obstacles (3:32) -- How to Expand a Business Rapidly (3:53) -- Small Business Expansion: Public Relations (6:31)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description.