TEDTalks : Joseph Pine - What Do Consumers Really Want?

Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group. (Added Author). TED Conferences LLC (Added Author).

Summary: Joseph Pine's career as a business coach began at IBM when he did something truly unorthodox: he brought business partners and customers into the development process of a new computer. Taking from this the lesson that every customer is unique, he wrote a book called Mass Customization on businesses that serve customers' unique needs. Later he discovered what he would coin the "Experience Economy," when consumers buy experiences rather than goods or commodities. Pine and his friend Jim Gilmore have since turned their focus to authenticity, which they argue is the main criterion people use when deciding what to buy. In this interesting TEDTalk, Joseph Pine discusses authenticity and how difficult it is to sell since it doesn't really exist. He also shares a few experiences that may be artificial but make millions anyway.

Record details

Physical Description: 1streaming video file (15 min.) : sound, color.
remote
Publisher: [Place of publication not identified] : TED Conferences LLC, [2009]
Distributor: New York, N.Y. : Distributed by Films Media Group, 2012.
Copyright: ©2009

Content descriptions

General Note:	Streaming video file encoded with permission for digital streaming by Films Media Group on June 24, 2012. Films on Demand is distributed by Films Media Group for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	The Progression of Economic Value (2:03) -- Thinking About Experiences (2:47) -- Rendering Authenticity (1:31) -- To Thine Own Self Be True (2:01) -- Real/Fake or Fake/Real? (1:39) -- How the Past Limits the Future (1:15) -- Why the Starbucks Experience Works (1:47) -- 3 Rules of Authenticity (0:49) -- Credits: TEDTalks: Joseph Pine - What Do Consumers Really Want? (0:05)
Target Audience Note:	9 and up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description.