Leading questions
Record details
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Physical Description:
1 streaming video file (60 min.) : sd., col., digital file.
remote
electronic resource (video) - Publisher: New York, N.Y. : Films Media Group, [2007], c1989.
Content descriptions
General Note: | Encoded with permission for digital streaming by Films Media Group on Feb. 07, 2007. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. |
Formatted Contents Note: | Brief History of Polls and Surveys in America (1:45) -- Consumer Opinion: a Valuable Commodity (2:23) -- BehaviorScan: The Ultimate Survey (4:08) -- Can a Moister Cake Mix Make You a Better Mom? (3:55) -- Reason vs. Emotion: Selling a President (5:22) -- Using Technology to Measure American Values (3:45) -- Using Technology to Fine Tune Political Communication (2:24) -- Using Product Marketing Techniques to Get Votes (4:54) -- Contrived Controversy: How Dukakis Lost 1988 Presidential Election (6:56) -- Love and the Family: Emotional Values as Marketing Symbols (3:38) -- Comparative vs. Negative Advertising (1:57) -- Nielsen: the Most Important Poll in America (5:48) -- Emotion as a Measurement of Presidential Leadership (2:09) -- Restructuring Political Conversation (5:54) |
Restrictions on Access Note: | Access requires authentication through Films on Demand. |
Target Audience Note: | 11 & up. |
System Details Note: | Mode of access: Internet. System requirements: FOD playback platform. |
Source of Description Note: | Title from distributor's description. |
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Subject: | Art -- Political aspects Consumer behavior Ethics Mass media and culture Mass media -- Political aspects Mass media -- Social aspects Philosophy Political participation -- United States |
Genre: | Educational films. Internet videos. Videorecording. |
Topic Heading: | Films on Demand > Business and Economics Collection |
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Electronic resources
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- Part of the Films on Demand collection.