Traditional Print and Online Advertising

D.E. Visuals (Firm). (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: Where is the best place to spend an advertising budget? Though newspaper circulation is falling, most adults still read the paper, while the popularity of print magazines is increasing, and readership of online media has exploded. This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered.

Record details

Physical Description: 1 streaming video file (21 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2012], c2011.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on February 07, 2012. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Targeting Upscale Readers (2:00) -- Advantages of Advertising in Weekly Papers (2:16) -- Three Types of Newspaper Advertising (2:06) -- Unique Advantages of Newspaper Advertising (0:57) -- Magazine Advertising (2:07) -- Special Interest Consumer Magazines (1:07) -- Business to Business Magazines (1:27) -- Magazine Readership is Growing (2:13) -- Interactive Periodicals--Online Editions (1:48) -- Benefits of Internet Advertising (2:10) -- A New Business Model (1:26) -- Summary (1:11)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	11 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description.