King of the infomercial A. J. Kubani

ABC News Productions. (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Films Media Group (Added Author).

Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.

Record details

Physical Description: 1 streaming video file (12 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2009], c2007.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on Feb. 19, 2009. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Infomercial Products (3:43) -- What Makes a Good Infomercial? (2:50) -- Infomercial King (1:45)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	10 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.