Online and Mobile Business Marketing

Films for the Humanities & Sciences (Firm) (Added Author). Films for the Humanities & Sciences. (Added Author). Films Media Group (Added Author).

Summary: There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine optimization, the user experience, and traffic analysis-and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.

Record details

Physical Description: 1 streaming video file (25 min.) : sd., col.
remote
electronic resource (video)
Publisher: New York, N.Y. : Films Media Group, [2013], c2014.

Content descriptions

General Note:	Encoded with permission for digital streaming by Films Media Group on November 18, 2013. Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Customers' Expectations (1:07) -- Online Marketing: Website Goals and Analytics (2:37) -- Search Engine Optimization (2:40) -- Image Search Optimization (0:52) -- Load Quickly (0:44) -- Push Notification (3:04) -- Blogs (2:15) -- Online Advertising (1:39) -- Banner Ads (0:56) -- Google AdWords (1:27) -- Mobile Marketing (2:24) -- QR Codes (1:25) -- Mobile Advertising (0:57) -- Text Message Marketing (2:59) -- Making Online and Mobile Marketing Work (2:19) -- Credits: Online and Mobile Business Marketing (0:34)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 & up.
System Details Note:	Mode of access: Internet. System requirements: FOD playback platform.
Source of Description Note:	Title from distributor's description.