Green Marketing How Green Is It?

Summary: Heavy hitters in the corporate world have become bastions of environmental responsibility-or have they? At any rate, a newfound commitment has appeared in the ever-evolving cosmos of advertising and packaging. Some brands employ convenient "green" labeling to boost their perceived credibility and sell more products. But critics assert that the activities of these same righteous, eco-friendly companies call into question their assurances of environmental stewardship. In other words, simply identifying yourself as green doesn't make it so. This program investigates the world of self-styled green marketing and exposes the eco-unfriendly machinations behind a number of innocent-looking marketing ploys. A fascinating look at a genuinely disturbing development in 21st-century commerce.