Graphic design what's in a logo?

4 Learning (Firm) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Infobase (Added Author).

Summary: Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group, a Scottish company on the cutting edge of 3-D technology. Their task is to create a logo that captures the company's spirit and works across different formats, such as on paper, signs, windows, and Web pages. This program follows the entire process, from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product.

Record details

Physical Description: 1 streaming video file (15 min.) : sd., col., digital.
remote
electronic resource (video)
Publisher: New York, N.Y. : Infobase, [2006], c2002.

Content descriptions

General Note:	Encoded with permission for digital streaming by Infobase on July 15, 2006. Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Formatted Contents Note:	Rebranding a Corporate Image (4:07) -- Corporate Ideas Presented (3:33) -- Refining and Applying the Design (3:13) -- Printing and Unveiling (2:39)
Restrictions on Access Note:	Access requires authentication through Films On Demand.
System Details Note:	Mode of access: Internet. System requirements: Films On Demand platform.
Source of Description Note:	Title from distributor's description.