Advertising Layout. Space Allocations Part 1

D.E. Visuals (Firm) (Added Author). Films for the Humanities & Sciences (Firm) (Added Author). Infobase (Added Author).

Summary: This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design.

Record details

Physical Description: 1 streaming video file (19 min.) : sd., col., digital file.
remote
electronic resource (video)
Publisher: New York, N.Y. : Infobase, [2010], c2011.

Content descriptions

General Note:	Films On Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Encoded with permission for digital streaming by Infobase on November 17, 2010.
Formatted Contents Note:	Introduction to Advertising Layout Part I: Space Allocations (0:51) -- Attention Grabbing Illustrations (3:00) -- Types of Illustrations (1:41) -- Headlines: Surprinting, Reverse Type and Typeface (2:42) -- Copy, Logo & Optical Balance (2:02) -- Rules of Composition (1:35) -- Page Size, Bleed and Border Layouts (3:38) -- Ads that Violate Rules of Composition (1:16) -- Simplicity Unity & Harmony (1:53) -- Credits: Advertising Layout Part I: Space Allocations (0:17)
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 & up.
System Details Note:	System requirements: Films On Demand platform. Mode of access: Internet.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description.