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Business writing today : a practical guide / Natalie Canavor.

Available copies

  • 1 of 1 copy available at College of the Rockies.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Cranbrook Campus HF 5718.3 .C3655 2019 (Text) 31111000147833 CRANBROOK Volume hold Available -

Record details

  • ISBN: 9781506388328
  • ISBN: 1506388329
  • Physical Description: xxv, 340 pages ; 23 cm.
  • Edition: Third edition.
  • Publisher: Los Angeles : SAGE, c2019.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Preface – Acknowledgments -- About the Author -- PART I. HOW TO COMMUNICATE IN WRITING: Chapter 1. Business Writing Today—And You -- Why Workplace Writing Matters -- How Employers See Writing -- Defining Business Writing for Today -- Now, Back to You -- The Impact of the Digital Age -- How to Use This Book -- Practice Opportunities -- Chapter 2. Write to Accomplish Goals -- How and Why to Plan Your Messages -- Step 1: Identify Your Short- and Long-Range Goals -- Step 2: Analyze Your Audience Systematically -- Bridging Generational Differences -- How Understanding Other People Helps You -- Writing to Groups -- Practice Opportunities -- Chapter 3. Put the Planning Structure to Work -- Decide What Response You Want -- Apply Your Audience Analysis -- Brainstorm Your Content Points -- Lead With Strength -- Middle Well -- Finally, End Well -- Choose How to Organize -- The Goldilocks Principle: How Much Is Just Right? -- Manage Your Tone -- Practice the Planning Structure -- Practice Opportunities -- PART II. SHARPEN AND IMPROVE YOUR WRITING: Chapter 4. Create the First Draft -- Choose the Familiar Words of Conversation -- Build Clear, Concise Sentences -- Build With Action Verbs -- Work With Short Paragraphs -- Use Good Transitions: Words, Phrases and Devices -- Sidestep Tone Traps -- Practice Opportunities -- Chapter 5. Edit Your Writing -- Ten Principles of Power Editing -- Practical Editing Stage 1: Content Review -- Practical Editing Stage 2: Review Language and Structure -- Commonsense Fix-It Techniques -- Sidestep Business-Speak -- Fixing Some Grammar Glitches -- The Fixer Takeaway -- Editing Down Long Copy -- How Correct Must Business Writing Be? -- Finally: Proofread -- Remember: Many Ways Can Work -- Practice Opportunities -- Resources for Part II -- Chapter 6. Use the Techniques of Persuasion -- Line Your Toolkit With Essentials -- Adopt Persuasion’s Triple Play: Ethos, Logos, Pathos -- Write to Build Trust -- Acknowledge Other Viewpoints -- Build Persuasion Into All Your Writing -- Show Don’t Sell! -- Use Language Magic -- When the Story Is Yours: Finding, Shaping, Telling -- Draw on the Transformation Story Model -- Tips for Writing the Story -- Explore the Emotional Dimension -- Remember the Graphic Dimension -- Learn From a Model Business Writer: Warren Buffett -- Practice Opportunities -- Selected Resources for Chapter 6 -- PART III. THE BASICS OF BUSINESS COMMUNICATION: Chapter 7. Building Relationships With Everyday Messages -- Use E-mail Strategically -- Apply the Planning Structure -- Build in the Right Tone -- Don't Bury the Lead! -- Communicating About Work Problems -- Some E-mail Q&A -- Practice Opportunities -- Chapter 8. Writing More Formal Messages -- When to Write Letters—And How -- Craft Letters for Specific Situations -- Use Messages to Network -- Writing to Fix Business Problems -- The International Dimension of Business Writing -- Practice Opportunities -- Chapter 9. Creating Strong Business Documents -- Writing Tips for Business Documents -- Create Reports That Win Support -- Develop Big-Picture Project Reports -- Write Solid Personal Reports -- The Executive Summary: Techniques and Options -- Sample Executive Summary for a Report -- Writing Proposals That Win -- Succeeding With Grant Applications -- A Word on Business Plans -- Practice Opportunities -- PART IV. WRITING FOR ONLINE AND SPOKEN MEDIA: Chapter 10. Craft Your Writing for the Interactive World -- Ten Tips for Using Online Media -- Website Writing: What’s Different -- How to Strategize a Website -- Blogging: Know Why, Know How -- Joining Online Communities -- Choose to Brand Yourself -- Think Global: The Internet Lives Everywhere -- Practice Opportunities -- Selected Resources for Social Media and the Internet -- Chapter 11. Present Yourself: Write Well to Speak Well -- The Elevator Speech: Why and How to Write It -- Developing Speeches and Presentations -- Prepare Talking Points for In-Person Occasions -- Writing Tips for Spoken Media -- Creating Better PowerPoints -- Planning and Using Video -- Translating Verbal Into Visual -- Practice Opportunities -- Selected Resources -- PART V. INTO THE FUTURE: Chapter 12. Win Your Opportunities: Writing for the Hunt -- Plan a Résumé Based on Strengths -- Write to Outshine the Competition -- Develop Strong Cover Letters -- Practice Opportunities -- Appendix: Activities, Practice, Planning -- Sentence Rewrite Practice (Nobody’s Perfect) -- Unfortunate Real-World Examples to Diagnose -- Writing and Ethics: Conversation and Debate -- Handle Unfamiliar Media: A Newsletter Project -- Make Your Own Cheat Sheets -- Develop Your Interviewing Skills -- Five Favorite Assignments -- Create Your Personal Writing Rx – Index.
Summary, etc.:
Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Subject: Business writing.

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