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Massaging the Media / Independent Production Fund.

Infobase, (film distributor.). Independent Production Fund (Firm) (Added Author).

Electronic resources

Record details

  • Physical Description: 1 online resource (1 video file (56 min., 32 sec)) : sound, color.
  • Publisher: [Place of publication not identified] : Independent Production Fund, [1994]
  • Distributor: New York, N.Y. : Distributed by Infobase, 2018.

Content descriptions

General Note:
Originally released by Independent Production Fund, 1994.
Streaming video file encoded with permission for digital streaming by Infobase on April 03, 2018.
Formatted Contents Note:
Introduction: Massaging the Media. (1:17); Segment 1 Advertising: What's The Pitch? (9:50); Segment 2 Public Relations: What's the Spin? (11:13); Segment 3 The Consumer Group: What are the Tactics? (13:25); Segment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); Conclusion: Massaging the Media (1:08); Credits: Massaging the Media (1:11);
Restrictions on Access Note:
Terms of use -
Access requires authentication through Films On Demand.
Access requires authentication through Films On Demand.
Summary, etc.:
ABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private?
Target Audience Note:
9 - 12, Academic/AP
System Details Note:
Streaming video file.
System requirements: FOD playback pltform.
Terms Governing Use and Reproduction Note:
Access may be limited to affiliated libraries.
Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:
Source of Description Note:
Title from distributor's description
Subject: Marketing.
Genre/Form: Internet videos.
Streaming videos.
Topic Heading: Films on Demand > Business and Economics Collection

Additional Resources