Massaging the Media / Independent Production Fund.
Click to access streaming videos; if prompted, use COTR network login. - Part of the Films On Demand collection.
- Physical Description: 1 online resource (1 video file (56 min., 32 sec)) : sound, color.
- Publisher: [Place of publication not identified] : Independent Production Fund, 
- Distributor: New York, N.Y. : Distributed by Infobase, 2018.
- Copyright: ©1994
Originally released by Independent Production Fund, 1994.
Streaming video file encoded with permission for digital streaming by Infobase on April 03, 2018.
|Formatted Contents Note:||
Introduction: Massaging the Media. (1:17); Segment 1 Advertising: What's The Pitch? (9:50); Segment 2 Public Relations: What's the Spin? (11:13); Segment 3 The Consumer Group: What are the Tactics? (13:25); Segment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); Conclusion: Massaging the Media (1:08); Credits: Massaging the Media (1:11);
|Restrictions on Access Note:||
Access requires authentication through Films On Demand.
ABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private?
|Target Audience Note:||
9 - 12, Academic/AP
|System Details Note:||
Streaming video file.
System requirements: FOD playback pltform.
|Source of Description Note:||
Title from distributor's description
Search for related items by subject
|Topic Heading:||Films on Demand > Business and Economics Collection