Massaging the Media / Independent Production Fund.
ABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private?
Record details
- Physical Description: 1 online resource (1 video file (56 min., 32 sec)) : sound, color.
- Publisher: [Place of publication not identified] : Independent Production Fund, [1994]
- Distributor: New York, N.Y. : Distributed by Infobase, 2018.
- Copyright: ©1994
Content descriptions
General Note: | CatMonthString:november.18 Originally released by Independent Production Fund, 1994. Streaming video file encoded with permission for digital streaming by Infobase on April 03, 2018. Multi-User. |
Formatted Contents Note: | Introduction: Massaging the Media. (1:17); Segment 1 Advertising: What's The Pitch? (9:50); Segment 2 Public Relations: What's the Spin? (11:13); Segment 3 The Consumer Group: What are the Tactics? (13:25); Segment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); Conclusion: Massaging the Media (1:08); Credits: Massaging the Media (1:11); |
Restrictions on Access Note: | Access requires authentication through Films On Demand. Access requires authentication through Films On Demand. |
Target Audience Note: | 9 - 12, Academic/AP |
System Details Note: | Streaming video file. System requirements: FOD playback pltform. |
Terms Governing Use and Reproduction Note: | Access may be limited to affiliated libraries. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
Language Note: | Closed-captioned. |
Source of Description Note: | Title from distributor's description |
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Subject: | Marketing. Economics. |
Genre: | Internet videos. Streaming videos. |
Topic Heading: | Films on Demand > Business and Economics Collection |
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Summary:
ABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private?