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Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real' Cover Image E-video E-video

Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real'

Summary: Several new brands are featuring regular women in their advertising as a way to capitalize on what they see as a glaring weakness in Victoria's Secret's marketing: The lack of diversity in body shapes and sizes.

Record details

  • Physical Description: 1 streaming video (02 min 47 sec)
    remote
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2018

Content descriptions

General Note:
From the Curio.ca streaming audio-visual collection.
Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Participant or Performer Note: Journalist: Buckner, Dianne.
System Details Note:
Available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://curio.ca/en/video/regular-women-as-lingerie-models-startups-challenge-victorias-secret-to-get-real-19782/
Language Note:
In English.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Beauty, Personal
Body image in women
Feminine beauty (Aesthetics)
Women in advertising
Beauty culture
Business education
Marketing
Genre: Streaming videos.

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