E-video

Stella & Dot—Enterprise

Infobase, (film distributor.). Bloomberg (Firm) (Added Author).

Summary: Jessica Herrin's jewelry and accessories line, Stella & Dot, has grown by over 4,000% in under five years. Their secret for taking an increasing share of the market is an army of commission-based stylists, who throw house parties and market directly to consumers in the tradition of Tupperware and Mary Kay.

Record details

Physical Description: 1 online resource (1 video file (23 min., 39 sec)) : sound, color.
Publisher: [Place of publication not identified] : Bloomberg , [2012]
Distributor: New York, N.Y. : Distributed by Infobase, 2019.
Copyright: ©2012

Content descriptions

General Note:	Originally released by Bloomberg , 2012. Streaming video file encoded with permission for digital streaming by Infobase on March 29, 2019.
Formatted Contents Note:	Stella & Dot (1:57); Direct Sales Model (4:15); Merchandising (1:43); Democratizing Entrepreneurship (3:14); Bootstrapping (2:26); Managing Stella & Dot (2:28); Attracting Investors (3:08); Global Brand Potential (3:45); Credits: Stella & Dot—Enterprise (0:06);
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: FOD playback pltform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description