Nissan Infiniti—Asia Business

Infobase, (film distributor.). Bloomberg (Firm) (Added Author).

Summary: While China remains Nissan's main focus in the Asia-Pacific region, the company made a bold move to start selling its top-line Infiniti brand in Japan for the first time a few years ago. Zeb Eckert spoke with Infiniti's president about their plans to break into the world's largest auto market.

Record details

Physical Description: 1 online resource (1 video file (20 min., 31 sec)) : sound, color.
Publisher: [Place of publication not identified] : Bloomberg , [2013]
Distributor: New York, N.Y. : Distributed by Infobase, 2019.
Copyright: ©2013

Content descriptions

General Note:	Originally released by Bloomberg , 2013. Streaming video file encoded with permission for digital streaming by Infobase on March 29, 2019.
Formatted Contents Note:	Nissan Infiniti (2:03); Distinguishing Infiniti from Nissan (3:37); Focusing on China (4:13); Aspirational Brand (2:13); Obsession with Precision (2:59); Luxury Customer Priorities (2:24); Infiniti's Future (1:53); Credits: Nissan Infiniti—Asia Business (0:06);
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: FOD playback pltform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description