Mac Bishop Discusses Challenge of Understanding Online Customers

Infobase, (film distributor.). Prendismo, LLC (Firm) (Added Author).

Summary: Mac Bishop is a Portland, Oregon native and ringleader of Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's day-to-day activities involve operations and marketing. Mac is also a co-founder of NativeX which produces products that support Native American artists and their communities. In this video, he discusses struggling to identify his target audience online.

Record details

Physical Description: remote
1 online resource (1 video file (1 min., 29 sec)) : sound, color.
Publisher: [Place of publication not identified] : Prendismo, LLC, [2014]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©2014

Content descriptions

General Note:	Originally released by Prendismo, LLC, 2014. Streaming video file encoded with permission for digital streaming by Infobase on October 01, 2018.
Formatted Contents Note:	Mac Bishop Discusses Challenge of Understanding Online Customers (1:29);
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: FOD playback pltform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description