Massaging the Media
Record details
-
Physical Description:
remote
1 online resource (1 video file (56 min., 32 sec)) : sound, color. - Publisher: [Place of publication not identified] : Independent Production Fund, [1994]
- Distributor: New York, N.Y. : Distributed by Infobase, 2018.
- Copyright: ©1994
Content descriptions
General Note: | CatMonthString:november.18 Originally released by Independent Production Fund, 1994. Streaming video file encoded with permission for digital streaming by Infobase on April 03, 2018. Multi-User. |
Formatted Contents Note: | Introduction: Massaging the Media. (1:17); Segment 1 Advertising: What's The Pitch? (9:50); Segment 2 Public Relations: What's the Spin? (11:13); Segment 3 The Consumer Group: What are the Tactics? (13:25); Segment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); Conclusion: Massaging the Media (1:08); Credits: Massaging the Media (1:11); |
Restrictions on Access Note: | Access requires authentication through Films On Demand. |
Target Audience Note: | 9 - 12, Academic/AP |
System Details Note: | Streaming video file. System requirements: FOD playback pltform. |
Language Note: | Closed-captioned. |
Source of Description Note: | Title from distributor's description |
Search for related items by subject
Subject: | Marketing Economics |
Genre: | Internet videos. Streaming videos. |
Topic Heading: | Films on Demand > Business and Economics Collection |
Search for related items by series
Electronic resources
Click to access streaming videos; if prompted, use COTR network login.
- Part of the Films On Demand collection.
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028 | 4 | 0. | ‡a148786 ‡bInfobase |
028 | 4 | 0. | ‡a[148779]s ‡bInfobase |
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046 | . | ‡k1994 | |
245 | 0 | 0. | ‡aMassaging the Media / ‡cIndependent Production Fund. |
264 | 1. | ‡a[Place of publication not identified] : ‡bIndependent Production Fund, ‡c[1994] | |
264 | 3 | 2. | ‡aNew York, N.Y. : ‡bDistributed by Infobase, ‡c2018. |
264 | 4. | ‡c©1994 | |
300 | . | ‡a1 online resource (1 video file (56 min., 32 sec)) : ‡bsound, color. | |
336 | . | ‡atwo-dimensional moving image ‡btdi ‡2rdacontent | |
337 | . | ‡acomputer ‡bc ‡2rdamedia | |
338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
347 | . | ‡avideo file ‡2rda | |
490 | 1 | . | ‡aOn the Issues |
500 | . | ‡aCatMonthString:november.18 | |
500 | . | ‡aOriginally released by Independent Production Fund, 1994. | |
500 | . | ‡aStreaming video file encoded with permission for digital streaming by Infobase on April 03, 2018. | |
500 | . | ‡aMulti-User. | |
505 | 0 | 0. | ‡tIntroduction: Massaging the Media. (1:17); ‡tSegment 1 Advertising: What's The Pitch? (9:50); ‡tSegment 2 Public Relations: What's the Spin? (11:13); ‡tSegment 3 The Consumer Group: What are the Tactics? (13:25); ‡tSegment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); ‡tConclusion: Massaging the Media (1:08); ‡tCredits: Massaging the Media (1:11); |
506 | 1 | . | ‡aAccess requires authentication through Films On Demand. |
520 | . | ‡aABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private? | |
521 | 2 | . | ‡a9 - 12, Academic/AP |
538 | . | ‡aStreaming video file. | |
538 | . | ‡aSystem requirements: FOD playback pltform. | |
546 | . | ‡aClosed-captioned. | |
588 | . | ‡aTitle from distributor's description | |
650 | 0. | ‡aMarketing. | |
650 | 0. | ‡aEconomics. | |
655 | 7. | ‡aInternet videos. ‡2lcgft | |
655 | 0. | ‡aStreaming videos. | |
690 | . | ‡aFilms on Demand ‡xBusiness and Economics Collection ‡5BCREK | |
710 | 2 | . | ‡aInfobase, ‡efilm distributor. |
710 | 2 | . | ‡aIndependent Production Fund (Firm) |
830 | 0. | ‡aOn the Issues. | |
856 | 4 | 0. | ‡zPart of the Films On Demand collection. ‡uhttp://ezproxy.cotr.bc.ca/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=79266&xtid=148786 ‡yClick to access streaming videos; if prompted, use COTR network login. ‡9BCREK |
905 | . | ‡uMark | |
949 | . | ‡wLC ‡hWIN-FOD ‡rY | |
901 | . | ‡a126558126 ‡b ‡c126558126 ‡tbiblio ‡sOther E-records |