Massaging the Media

Infobase, (film distributor.). Independent Production Fund (Firm) (Added Author).

Summary: ABC News Correspondent Lynn Sherr moderates a panel of media pros as they consider such questions as: What ethical standards should govern the relationship between a public relations firm and a journalist who uses its material? How should the media respond to consumer advocacy groups who seek attention for their own campaign against a new product? What factors affect what news stories get covered? Can the media be manipulated? Is public life ever private?

Record details

Physical Description: remote
1 online resource (1 video file (56 min., 32 sec)) : sound, color.
Publisher: [Place of publication not identified] : Independent Production Fund, [1994]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©1994

Content descriptions

General Note:	CatMonthString:november.18 Originally released by Independent Production Fund, 1994. Streaming video file encoded with permission for digital streaming by Infobase on April 03, 2018. Multi-User.
Formatted Contents Note:	Introduction: Massaging the Media. (1:17); Segment 1 Advertising: What's The Pitch? (9:50); Segment 2 Public Relations: What's the Spin? (11:13); Segment 3 The Consumer Group: What are the Tactics? (13:25); Segment 4 Carrie's Secret Past: Is Public Life Ever Private (17:14); Conclusion: Massaging the Media (1:08); Credits: Massaging the Media (1:11);
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: FOD playback pltform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description