Omnichannel Is Revolutionizing Business

Infobase, (film distributor.). CINEFETE (Firm) (Added Author).

Summary: Is the consumer driving the world of retail mad? Today you can buy anything anywhere, anytime: online, in stores, or via smartphones. Retailers have to reshape their strategy because the revolution will be merciless for those who don’t adapt. For retail expert Robin Lewis, “50 percent of brands will die if they don’t adapt to this new ecosystem." One word is frightening retailers everywhere: Omnichannel. Through the examples of Sephora, France’s most digitized retailer; BNP Paribas and its 2.0 banking; and Lick, the world’s first network of “connected objects” stores, you’re going to discover why brick and mortar is still going to be important.

Record details

Physical Description: 1 online resource (1 video file (29 min., 54 sec)) : sound, color.
remote
Publisher: [Place of publication not identified] : CINEFETE, [2016]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©2016

Content descriptions

General Note:	CatMonthString:may.18 Multi-User. Streaming video file encoded with permission for digital streaming by Infobase on April 30, 2018. Originally released by CINEFETE, 2016.
Formatted Contents Note:	Picom and Retail Transformation (5:04); Digitizing Physical Stores (4:01); Lick Project and Customer Experience (7:10); Changing Retail Posture at Saguez & Partners (4:06); Customer Satisfaction at BNP Pariba (3:40); Sephora Customer Profiles (3:45); Credits: Omnichannel Is Revolutionizing Business (0:37);
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: Films On Demand platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description