Building Brand and Reputation

Films Media Group, (film distributor.). Seven Dimensions Films of Australia. (Added Author).

Summary: Maria Deveson-Crabbe, CEO of Marie Stopes International Australia, a family planning organization, discusses the difference between brand and reputation, and how to secure a strong reputation with stakeholders and create a brand that consumers trust.

Record details

Physical Description: 1 online resource (1 video file (15 min., 2 sec.)) : sound, color.
remote
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Distributor: New York, N.Y. : Distributed by Films Media Group, 2015.
Copyright: ©2015

Content descriptions

General Note:	Originally released by Seven Dimensions Films of Australia, 2015. Streaming video file encoded with permission for digital streaming by Films Media Group on June 12, 2015. Multi-User. CatMonthString:august.17
Formatted Contents Note:	Distinguishing Brand from Reputation (1:10) -- Brand Case Study (2:34) -- Perception of Brand (3:49) -- Marketing Your Brand (3:12) -- Damage Control (1:13) -- Consistent Strong Brand Experience (2:35) -- Credits: Building Brand and Reputation (0:10)
Restrictions on Access Note:	Access requires authentication through Films on Demand.
Target Audience Note:	9 & up.
System Details Note:	Streaming video file. System requirements: FOD playback platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description (Films Media Group, April 17, 2017)