A Conversation With Becky Swanson : Conversations with Giants

Infobase, (film distributor.). Epsilon (Firm) (Added Author).

Summary: She built Firebirds and Camaros on the assembly line at GM before building brands at Leo Burnett. Former ECD, Becky Swanson, discusses her greatest hits from her thirty-year career in advertising including #likeagirl.

Record details

Physical Description: 1 online resource (1 video file (43 min., 37 sec)) : sound, color.
remote
Publisher: [Place of publication not identified] : Epsilon, [2016]
Distributor: New York, N.Y. : Distributed by Infobase, 2018.
Copyright: ©2016

Content descriptions

General Note:	Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018. CatMonthString:aug.18 Originally released by Epsilon, 2016. Multi-User.
Formatted Contents Note:	Background and Early Career (8:19); Culture of Competition (3:08); Sexism in the Advertising Industry (4:30); Criticism and Ageism in Advertising Business (7:01); "Mean Stinks" Campaign (8:17); "Like a Girl" Campaign (5:05); Awards and Retirement (6:08); Credits: A Conversation With Becky Swanson: Conversations with Giants (0:30);
Restrictions on Access Note:	Access requires authentication through Films On Demand.
Target Audience Note:	9 - 12, Academic/AP
System Details Note:	Streaming video file. System requirements: Films On Demand platform.
Language Note:	Closed-captioned.
Source of Description Note:	Title from distributor's description