Catalogue

Record Details

Catalogue Search


Back To Results
Showing Item 8 of 28

A Conversation With Heidi Schoeneck : Conversations with Giants  Cover Image E-video E-video

A Conversation With Heidi Schoeneck : Conversations with Giants

Infobase, (film distributor.). Epsilon (Firm) (Added Author).

Summary: Heidi Schoeneck is the EVP and executive creative director of Geometry Global, where she leads the Unilever Shopper Team. She is also a mother, wife, and noted blogger of Surviving Marketing in Heels: A Woman’s Perspective on Kicking Ass in a Madmen World.

Record details

  • Physical Description: 1 online resource (1 video file (43 min., 8 sec)) : sound, color.
    remote
  • Publisher: [Place of publication not identified] : Epsilon, [2017]
  • Distributor: New York, N.Y. : Distributed by Infobase, 2018.

Content descriptions

General Note:
Multi-User.
CatMonthString:aug.18
Originally released by Epsilon, 2017.
Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018.
Formatted Contents Note: Career Background and Marketing Strategies (6:29); Reinvention and Selling an Idea (5:25); Workplace Culture and Gender Roles (7:30); Discrimination in the Advertising Industry (8:37); Tools for Addressing Harassment (8:07); Obstacles and Successes (6:28); Credits: A Conversation With Heidi Schoeneck: Conversations with Giants (0:29);
Restrictions on Access Note:
Access requires authentication through Films On Demand.
Target Audience Note:
9 - 12, Academic/AP
System Details Note:
Streaming video file.
System requirements: Films On Demand platform.
Language Note:
Closed-captioned.
Source of Description Note:
Title from distributor's description
Subject: Marketing
Public relations
Communication
Advertising
Sales promotion
Occupations
Mass media -- Study and teaching
Professions -- Marketing
Economics
Genre: Internet videos.
Streaming videos.
Topic Heading: Films on Demand > Business and Economics Collection

Electronic resources


Back To Results
Showing Item 8 of 28

Additional Resources