Margin of victory : how technologists help politicians win elections

Summary: While advances in information technology have already drastically changed the way political campaigns are conducted, ongoing innovations in the use of new media, software tools, and data acquisition hold even more power for ""getting out the vote."" Deciding how to leverage the analytics, integrate huge amounts of data, and incorporate distributed campaigning into customary methods of fundraising, persuasion, and mobilization is a puzzle still being solved.

Record details

ISBN: 9798216114802
ISBN: 1440802572
ISBN: 9781440802577
ISBN: 9781440802584
ISBN: 1440802580
Physical Description: 1 online resource
remote
access
Publisher: Santa Barbara, Calif. : Praeger, ©2012.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Chapter 15 Bootstrapping an Enterprise: NGP and the Evolution of Campaign SoftwareChapter 16 Actionable Data: Using Social Technology to Change Organizations; Chapter 17 Impasse: The Voting Technology Challenge; Conclusion; Notes; About the Editor and Contributors; Index.
Source of Description Note:	Print version record.