Sports marketing. 2022

Miller, Richard K. (Richard Kendall) 1946- (author.). Washington, Kelli D., (author.). Richard K. Miller & Associates, (issuing body,, publisher.).

Summary: "A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."--

Record details

ISBN: 1577833112
ISBN: 9781577833116
Physical Description: 1 online resource (307 pages).
remote
Edition: 20th edition.
Publisher: Miramar, FL : Richard K. Miller & Associates, [2021]
Copyright: ©2022

Content descriptions

General Note:	"Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 14, 2021.
Bibliography, etc. Note:	Includes bibliographical references (pages 305-307).
Formatted Contents Note:	Part I: The U.S. sports market. Market summary ; Sports fans ; Professional sports ; Top sports cities -- Part II: Sports market segments. Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports travel ; Ticketing -- Part III: Sports media. Sports television broadcasting ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media -- Part IV: Major events. All-star games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series -- Part V: Professional league sports. Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association -- Part VI: Collegiate & high school sports. College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports -- Part VII: Fighting sports. Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment -- Part VIII: Golf. PGA Tour ; LPGA Tour ; Major tournaments -- Part IX: Motorsports. IndyCar ; NASCAR -- Part X: Tennis. APT Tour ; WTA Tour ; Major tennis tournaments -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College degree programs in sports business -- Appendix E. Periodicals -- Appendix F. Sports commissions -- Appendix G. Sports halls of fame & museums -- Appendix H. Stadiums and arenas : collegiate sports -- Appendix I. Stadiums & arenas : professional sports.
Source of Description Note:	Description based on online resource; title from PDF title page (viewed on October 14, 2021).