Products for conscious consumers : developing, marketing and selling ethical products
Record details
- ISBN: 180262838X
- ISBN: 9781802628388
- ISBN: 1802628398
- ISBN: 9781802628395
- ISBN: 1802628371
- ISBN: 9781802628371
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Physical Description:
1 online resource (xiv, 242 pages) : illustrations (some color).
remote - Edition: First edition.
- Publisher: Bingley, United Kingdom : Emerald Publishing, 2022.
- Copyright: ©2022
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | PART A. ETHICAL MARKETING -- Chapter 1: Products for Conscious Consumers -- A General Introduction / Vanessa Burgal -- Chapter 2. Ethical Marketing: Concepts and Reasons / Rehema Kagendo-Kiarie -- Chapter 3. Ethical Marketing: from Product Ideation to Commercialisation / Adriana Aschl -- Chapter 4. The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview / Chibueze Clinton and Sarvjeet Kaur Chatrath -- Part B. CONSUMER ETHICS -- Chapter 5. The Relationship Between Marketing and Consumer Choices / Mario di Giulio, Maria Angela Maina, Kimberly Muriethi, Livia Canepa, and Sophie Gai -- Chapter 6. Dimensions of Conscious Consumption / Julia N. Solovjova, Oksana Yuldasheva, and Olga Konnikova -- Chapter 7. Nudging and Boosting towards Sustainable Food Choices -- A Systematic Literature Review of Cognitively Oriented Measures / Julia Winterstein -- Part C. ENVIRONMENTAL MARKETING -- Chapter 8. Considering the Short-term and Long-term Impact of Products and Services on the Planet / Okechukwu Amah and Segun Jones -- Chapter 9. Marketing Sustainability -- A Critical Consideration of Environmental Marketing Strategies / Madhavi Venkatesan -- Chapter 10. CSR: A Business Gimmick? / Fadwa Chaker -- Part D. MARKETING FOR SOCIETY -- Chapter 11. Ethical New Product Development: A Case of Digital Loans Products in Kenya / Thaisaiyi Zephania Opati -- Chapter 12. Developing Good Goods and Services that Serve the Consumer / James Ngugi Njuguna -- Chapter 13. Learning as We Go: Responsibility, Sustainability, and the Marketing Function / Kemi Ogunyemi. |
Source of Description Note: | Online resource; title from digital title page (viewed on July 22, 2022). |
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Genre: | electronic book > ebook |