Mickey Mouse monopoly : Disney, childhood and corporate power

Sun, Chyng-Feng, (sreenwriter, producer., Added Author, Added Author). Picker, Miguel, (director, producer, film editor., Added Author, Added Author, Added Author). Fordham, Monique, (narrator., Added Author). Media Education Foundation, (distributor., Added Author).

Summary: The Disney company's massive success is based on creating an image of innocence, magic and fun. Its animated films in particular enjoy massive popularity among children and endorsement from parents and teachers. Takes a close and critical look at the world these films create and the stories they tell about race, gender and class, and reaches disturbing conclusions about the values propagated under its "wholesome" family image. Analyzes Disney's cultural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Includes interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children.

Record details

ISBN: 1893521540
Physical Description: 1 videodisc (52 min.) : sound, colour ; 4 3/4 in. + 1 study guide (21 pages ; 28 cm.)
videodisc
Publisher: [New York] : Chyng Feng Sun, [ArtMedia Productions], c2001, 2002
Producer: [New York] : Chyng Feng Sun, [ArtMedia Productions], c2001, 2002
Distributor: Northampton, MA : Media Education Foundation 2005.

Content descriptions

General Note:	Study guide by Robert B. Pettit available from Media Education Foundation web site. Originally produced in 2001.
Formatted Contents Note:	1. Intro (1:27) -- 2. Disney's media dominance (9:59) -- 3. How to be a girl? How to be a boy? (gender representations) (11:07) -- 4. "Indians," hyenas & chihuahuas (representations of the "other") (20:08) -- 5. Commercializing children's culture (6:29) -- 6. End credits (2:28).
Creation/Production Credits Note:	Editor, Miguel Picker ; camera & graphics, Miguel Picker ; music & audio, Miguel Picker.
Participant or Performer Note:	Narrator, Monique Fordham ; consultants, Linda Mizell, Rhonda Berkower, Nancy Inouye.
Terms Governing Use and Reproduction Note:	Public performance rights included. Loan permitted only to VIU students and employees.
Language Note:	Optional English subtitles (captioning).