Book
Groundswell : winning in a world transformed by social technologies
Record details
- ISBN: 9781422125007
- ISBN: 1422125009
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Physical Description:
print
xiii, 286 p. : ill ; 25 cm. - Publisher: Boston, Mass. : Harvard Business Press, c2008.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 247-263) and indexes. |
| Formatted Contents Note: | Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell. |
Search for related items by subject
| Subject: | Online social networks -- Economic aspects Information society -- Economic aspects |
Available copies
- 1 of 1 copy available at College of the Rockies.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Cranbrook Campus | HC 79 .I55 L48 2008 (Text) | 11111001366915 | CRANBROOK | Volume hold | Available | - |
